Demand for data on the real-world use of medicines is increasing. Today’s medicines are increasingly sophisticated and powerful. Pressure on price, emerging delivery models and changing views of what is valued by society demand a greater insight into the value provided by treatment. These questions can only be answered by real-world research. Cisiv believes that understanding how medicines work in normal use is fundamentally different from developing them through clinical trials. Baseline Plus was built to provide a set of web-based tools that enable easy data collection and efficient management of data quality across the diverse range of real-world studies.